I was commissioned to design business cards for the Sales and Marketing team at Publica by IAS. Using their logo, brand colors, and typography, I was tasked with replacing their previous maximalist, flourish-heavy design with something clean and crisp.
The goal: a flat, modern look that felt sharp and professional.
I developed four distinct concepts, one of which was selected as the final design.
THE FINAL DESIGN
THE OTHER THREE OPTIONS
OPTION 1
Flattened, simplified version of their previous card
OPTION 2
Derivative of the Publica Report template
OPTION 3
Modern, playful & slightly campy version
