Tagimoucia (pronounced: tah-ngi-mow-thia) is a rare and beautiful flower native to the highlands of Taveuni, Fiji’s “Garden Island.”
Found only on the misty slopes of this remote region, the crimson and white Tagimoucia has become a national symbol of Fiji — celebrated not just for its striking beauty, but for its deep cultural and folkloric significance.
Its name comes from a Fijian legend of love and sorrow, making it as poetic as it is unique.
The founder's distribution company supports premium, homegrown Fijian skincare brands that champion sustainability and a strong sense of community. As someone deeply committed to using locally sourced, eco-conscious products herself, the founder envisioned a brand that felt refined, rooted, and responsibly made.
With the brief in hand and the task of building the full visual identity and brand kit, I began by drawing inspiration from the Tagimoucia flower — a symbolic nod to her Fijian heritage — and used it as a conceptual anchor to develop the brand story and aesthetics from that meaningful starting point. From there, the brand evolved into a visual story that strives to balance luxury with authenticity and purpose.
Color Flipped Versions
Color Flipped Versions
When selecting the color palette, I aimed for something that felt premium yet neutral — elegant without overpowering. As a distributor’s brand, the identity needed to take a respectful step back, allowing the individual skincare brands it represents to shine through with their own visual presence.
The branding had to feel rooted and refined, eco-conscious yet understated, and evoke a strong sense of place — specifically, the Fiji Islands. I drew inspiration from two iconic elements: beach and coconut. This led to a palette of rich coconut browns and soft, earthy creams — tones that feel luxurious, grounded, and quietly tropical.
I also created a complete brand kit, including business cards and an email signature — all designed to align seamlessly with the brand identity. These elements incorporate the Tagimoucia motif and reflect the founder’s personality, staying true to the brand’s roots while maintaining a polished, cohesive aesthetic.
Email Signature
