Evolve Milkshake Coco Hazelnut
Evolve is a newly launched beverage brand. They specialise in vegan, organic milk shakes which promote gut health, and is targeted towards the health and environment conscious.
I designed the logo with 'e' of Evolve to be a continuous circle denoting balanced health and improvement. The tint difference in the packaging label leading to the bright pink brand name ties in the idea of evolution.
Keeping in mind the target audience, I made sure to keep the font & imagery minimalist and to the point. No maximal flourishes and distracting graphics, Evolve focuses on health and eco living.
